I would like to welcome our store to the world of blogging. I have never done this before but find the new experience of opening a local specialized bookstore rewarding and daunting task. My first duty is to be the best wife and mother I can be and then help where I can with the store that my husband runs each day. I am a little more organized then him so the store has a few minor systems that we consistently use but my mental capacity is used up by raising 5 children from ages 13-1 and homeschooling the lot of them. By the time I get to the store to help out I am already mentally exhausted.
Yesterday I went with a local author Janice Mineer "Gingerbread from the heart" to the local radio station to promote her booksigning at the store for that day. I am always nervous. I mix up my words and loose my train of thought but I have enthusiasm for our bookstore and the blessing we are in the community.
At the signing it all went well, not so great, only one book was sold. However, I learned alot about what I would do next time. I may not take on many more authors. Promoting them may not be worth the trouble for an obscure author. This is what I did for the marketing
1. Made colorful posters
2. Hung them up at the library and the thirft store.
3. Promoted it at the store with posters
4. Told people at the register
5. Announced it on the radio the morning of
Next time I would have promoted it in addition
1. 3-4 weeks in advance on the radio
2. Placed it in the paper
3. Took flyers to the schools
4. Personally invited families with children
We have the signing on a Friday from 5-6PM. I think this was a bad time for most families, dinner, activities, just getting home from work.
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